11 Foolproof Ways to Get New Customers for Your Small Biz (2023)

Bringing new customers into your business is the most important thing you’ll do, but how on earth does a small business actually make that happen?

New customer acquisition doesn’t have to be complicated. Like most parts of business, it’s just about using common sense in a smart way.

These are foolproof tips for how to to get the word out, get more business, and grow your small business.

1.Leverage Existing Customers

If you don’t have existing customers that love you, you’re going to have trouble finding new fans. Cultivating a customer base that will add tremendous value starts with going above and beyond— truly surprising and delighting the customers you’ve got.

Nordstrom is infamous for their borderline crazy customer service policy. After Steven Milstein had a great experience with a Nordie (a Nordstrom employee), he spread the word on hisblog. That’s how Nordstrom maintains such a stellar reputation—by thrilling customers into talking about their experience.

Maintaining high customer satisfaction doesn’t take Nordstrom’s multi-million dollar marketing budget. You can achieve this by goingout of your way for your customers and hiring people who will do the same.

Some people will naturally talk about you online, some might need a little nudge.

No matter how big or small your company is, customers are your number one biggest asset when it comes to bringing newbies to your business.

Treat them right, provide incentives, and you’ve got an invaluable resource at your disposal.

2. Be Your Own Publicist

Who needs a fancy, expensive publicist? You can be your own PR expert!

Platforms like HelpAReporter.com (HARO) are awesome ways to get your name into magazines, newspapers, and online articles. Reporters are always looking for sources or experts for stories. Journalists post queries and anyone can respond as a source.

Evan Fray-Witzer is a partner at Ciampa Fray-Witzer, LLP, a small law firm. In just a few months, Evan got into the Wall Street Journal, The Washington Post, and TheStreet.com as a result of using HARO.

There are tons of other easy and free options to help you do your own PR:

With resources like this, there’s no excuse for shelling out your hard-earned money to a PR professional or for languishing in anonymity. Use what the internet gives you and get noticed!

3. Let Social Media Help You

When it comes to social media, the benefits are too huge to ignore. Most of us can handle Facebook and Twitter, but what if you’re not reaching the right audience?

A surefire way to tap into a whole new group is to explore new social media sites, especially ones where your customers are hanging out. Joining anything from Instagram to Reddit to Tumblr will only increase your business’s online presence. The audiences on social media can vary a lot from site to site, so do your research, find your market, and go where they are!

Daily deals sites are another growing trend. Websites like Groupon and Living Social can add a ton of value to your business. You offer a discounted price, while they promote to their deal-loving audiences.

"Very quickly Groupon customers began to directly account for 30% of my turnover," Dean King, owner of a Brazilian restaurant that posted a Groupon deal, told The Telegraph. "On top of the redeemed vouchers, I made an additional £20,000 on drinks in one month alone.After the deal was posted, my phones were ringing off the hook with people trying to book tables."

Daily deals sites are great forgetting first-timers in the door. Consumers are much more likely to try something new when it’s a steal, giving you the opportunity to turn one-timers into repeats.

4. Give A Speech

In most cases, we want the expert, so defining yourself as an industry expert is a knockout way to create demand for your business. Giving a speech is one of the easiest ways to showcase your expertise.

TED talks are a new opportunity to establish yourself. They’re highly regarded, widely viewed, and accessible through TEDx, independently organized TED events that can be held anywhere.

Noam Kostucki, co-founder of Redefine Us, credits his perceived expertise to the two TED talks he’s given, five podcasts he’s recorded, and numerous blog articles he’s written. It’s that simple—talk about what you do and what you know, and people start to see you as a knowledgeable source. Boom. Insta-demand!

In addition to the street cred, giving a speechcan lead to free press. Events are also a great way to network. Forget about the age of the internet, there’s still no better way to meet and connect with people than in person, face-to-face.

Whether they’re potential customers or contacts, connecting with people is huge. One neat idea we found: print a coupon on the back of your business card.

5. Give Something Away

We know what you’re thinking: Give something away FOR FREE?!

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Well, nothing attracts consumers like a freebie. Whether it’s a free trial of your product or service, branded swag, or something else creative, offer people something for free and they’ll be banging down your door. Remember, your products and services are awesome. You just need to get people trying it.

That’s the rationale 7-Elevenrelies on when they hold Free Slurpee Day every year on July 11th. Believe it or not, last July 11th, the stores saw a 38% increase in sales.

Free giveaways help to engage customers, create a sense of connection to the brand, and instill a feeling of indebtedness to the company.

Customers also lovegood, old fashioned contests. With a contest, you can ask your customers for something in return. In order to enter, have them “Like” your Facebook page, make a purchase, or even refer someone new. Prizes can be anything from a pack of gum to a flat-screen TV or a vacation in Maui.

There are a bunch of tools available for holding contests and giveaways, like:

The point is, it still feels free to the customer.Contests are an amazing way to get all the benefits of free giveaways without the financial compromises.

6. Host An Event

In any state, city, town, there are at least a handful of clubs and groups looking for a space to hold their meetings and events. By offering to be that space, you can bring in a specified number of patrons who are part of the group.

If you offer your coffee shop to a local book club for their monthly meetings, what do you think the odds are that most of them buy a cup? Pretty good, right? That’s the rationale behind event marketing—just get them through the threshold.

Getting out into the community this way, and bringing the community to you, is a great way to get more business and start word of mouth circulating. Ashmont Grill in Dorcester, MA hosts a weekly Monday Night Wine Club. People come in for the wine, stay for the food, and come back for the restaurant's tremendous quality.

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Don’t have an office space? One option comes below with our #7 tip: partner up. Join forces with another company that has a space and co-host the event. Another option is to host a virtual event. You can also have an outdoor event, like a marathon or race, or sponsor an existing event.

If it brings people together and gets your name out there, it’s great publicity.

7. Partner Up

If reaching your audience feels like a heavy load, find someone to help you carry it! Teaming up with another business opens up a whole new range of options for bringing in new customers.

Cross-promotion helps you tap into their existing customer base.Just be sure to choose a company whose customers are in your target market.

During Super Bowl XLIII, Pepsi teamed up with Inteland Dreamworks Animation to co-promote during halftime. Two 30-second spots—the first focusing on Dreamworks’ Monsters vs. Aliens, the second on Pepsi’s SoBe brand—were created in 3D to promote Intel’s new Tru3D technology. This move allowed each brand to tap into each other’s market and save a whole lot of dollar signs on the TV spot.

Rachael Brooke Winkley, the artist behind Salvaged Studio & Gallery, teamed up with other businesses in her area to hold the Westside Artwalk — an annual festival in their neighborhood that promotes local artists. Events like this attract huge numbers of consumers right to your front step.

8. Make It Known That You Take Care Of Your Customers

In most industries, consumers want to know that they’ll be taken care of. They want to feel like they aren’t just a dollar sign. A reliable way to attract new customers is to show them how well you look after your current customers.

We love the story of Mark the Insurance Guy. Mark runs a little insurance agency in the middle of Ohio. He also grosses seven million dollars a year. How? He’ll tell you that whenever he gains a new customer, he visits their neighbors. Sound weird? Hold on.

Mark introduces himself to the neighbors, asks them to keep his contact information because “if something were to happen while [your neighbors] are on vacation or away from the house, you can give me a call. I just want to make sure that they are taken care of.” Mark shows genuine concern for his customers and communicates this concern to the neighbors. A few months later, when those neighbors are looking for a new insurer, Mark will be their first choice.

The key here is that Mark isn’t selling to the neighbors. He makes sure they know how much he cares about his clients, but he sounds sincere in the process. If you can adapt Mark’s technique to your business, you’ll be having growing pains—a high-class problem!

9.Ramp UpOrganic Search Efforts

In 2013, Google averaged 5,922,000,000 searches a day. Yes, you read that right — almost six billion searches every day.

Here’s the thing: you can buy a domain name and set up a website that’s perfectly designed to convert customers, but you need traffic. If you don’t want to be invisible to search engines and the people who use them (everyone),you must pay attention to search engine optimization (we call it SEO).

Take GHT Limited,asmall engineering firm in the Washington, D.C. area. GHT had been around for over 50 years before a newDirector of Marketing & Business Development set her sights on getting the company to rank in Google's results.

Within a year of working on their SEO, GHT consistently ranked number one in search engine rankings for critical local search terms. This led to being featured on the cover of a leading industry magazine and several site leads, including a large commission from a nearby city.

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If you need more information about search, try these out for size:

  • SEO for Small Business: Where to Start

  • Quick Must-Know SEO Tips for Small Businesses and Startups

10. Combine Different Marketing Tactics

Okay, it’s a little obvious. But it’s important enough to need saying. There is no one, right way to build your customer base. Different customers will react differently to the same marketing campaign. The vital thing is to use a variety of channels and tactics to reach your audience. Casting a wide net is the best way to appeal to a diverse audience and reel in as many new customers as you can.

Creating a multi-faceted plan of attack will allow you to reach and entice the largest amount of people and yield your business the most growth. The easiest way to combine different marketing tactics is to use both on- and off-line strategies. Send out emails and direct mailings.

You can also combine different strategies within your online marketing. Experiment with email, social media, word-of-mouth, etc. and decide which channels work best for you.

This strategy has two keys:

  1. Make sure you’re consistent across platforms, and

  2. Use analytics & metrics to track your success on different media

11. Deliver Genuine Value

When it comes to growing your customer base, there’s just no substitute for delivering real, genuine value. There’s no better way to get customers to try your business, stick around, talk about, and refer you than by having a kickass product.

Think of Apple. Few companies have such a large and loyal following. Apple does great things with advertising and branding, but at the end of the day, Apple products are just good—quality, innovative, and user-friendly. Customer acquisition is a cycle, and once you’re in it, you’re golden.

Get Those New Customers

When you’re supplying a quality product or service and offering real value, the hard part is just getting customers in the door. Use these tips to help you do that, and your excellence and customer service will take over from there — you’ll be turning first timers into loyal followers with every sale.

Your Turn: How do you get new customers to give you a shot? Let us know!

11 Foolproof Ways to Get New Customers for Your Small Biz (2)

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What are 4 ways to attract customers? ›

10 Ways to Get New Customers
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise. ...
  • Use online reviews to your advantage.
Apr 6, 2017

What are the six strategies to attract customers? ›

The following six strategies will help you attract and keep customers.
  • Offer quality products. Good quality is the most important reason cited by consumers for buying directly from farmers. ...
  • Cultivate good people skills. ...
  • Know your customers. ...
  • Use attractive packaging. ...
  • Let customers try samples. ...
  • Be willing to change.

What are the 8 ways to grow your business? ›

8 ways to grow your business
  • Get to know your customers. ...
  • Offer excellent customer service. ...
  • Nurture existing customers and look for new opportunities. ...
  • Use social media. ...
  • Attend networking events. ...
  • Host events. ...
  • Give back to your community. ...
  • Measure what works and refine your approach as you go.

How to get clients fast? ›

How to Get More Clients – 20+ Tips and Experts' Advice to Win Clients in 2023
  1. Find Your Niche.
  2. Know What Your Client Wants.
  3. Leverage Social Proof.
  4. Leverage Your Network.
  5. Use Guest Posting to Your Advantage.
  6. Work on Developing Strategic Partnerships.
  7. Ask for Testimonials.
  8. Improve Your Cold Emails.
Jan 25, 2023

How can a small business increase sales? ›

How to Increase Sales for Small Business [12 Ways]
  1. Create Value Bundles.
  2. Get Involved In Your Local Community.
  3. Keep Your Prices Competitive.
  4. Develop Strategic Partnerships.
  5. Invest in SEO.
  6. Start an Affiliate Program.
  7. Get Social Media Savvy.
  8. Use Email Marketing.
Apr 20, 2023

What are the five 5 selling strategies? ›

5 Sales Strategies for Businesses
  • Define your buyer.
  • Tell a story.
  • Target a niche market.
  • Sell your brand.
  • Focus on internal growth.

What are the 7 marketing strategies? ›

The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.

What can I say to attract customers? ›

What do you say to attract customers?
  • Beautiful in Its Simplicity. ...
  • Artistically Inspired. ...
  • Enhance Your Life. ...
  • Enhance Your Beauty. ...
  • Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  • Never Looked so Good. ...
  • Simply Awesome. ...
  • Perfect From Beginning to End.
Nov 8, 2020

What are 5 key things to running a successful business? ›

With that in mind, here are five tips for running a successful business.
  • Start with the why. Every successful business has a reason for being in business. ...
  • Set appropriate goals. Your goals are essentially your definition of business success. ...
  • Create a written plan. ...
  • Keep reassessing your plan. ...
  • Delegate as much as you can.

What 3 things make a business successful? ›

No matter how bold or ambitious your plans are to grow your business, the key to your business's success lies in three critical, interdependent components: operational excellence, customer relations/communications and financial management.

What are 5 things that make a business successful? ›

Here's what they shared.
  • Willingness to take chances. Business owners who are willing to take chances tend to achieve more than those who play it safe. ...
  • Unique value. ...
  • Tenacity. ...
  • Customer-centric approach. ...
  • Good marketing. ...
  • Strong vision. ...
  • Passionate leaders. ...
  • Empowered employees.
Feb 2, 2021

How do I get my first 10 clients? ›

How To Get Your First 10 Customers Onboard?
  1. Identify the need. ...
  2. Identify your market. ...
  3. Position your Product as the Answer. ...
  4. Identify your first customers. ...
  5. Use your Network for Acquiring First Customers. ...
  6. Founders do the marketing. ...
  7. Acquiring your first 10 customers through a Private Mailing List.
Feb 1, 2021

How do I get many clients? ›

10 Ways to Get New Customers
  1. Ask for referrals. ...
  2. Network. ...
  3. Offer discounts and incentives for new customers only. ...
  4. Re-contact old customers. ...
  5. Improve your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Use online reviews to your advantage.
Apr 6, 2017

How do beginners get clients? ›

How to Find Your First Client: A Guide
  1. Educate yourself. The first key in getting clients is to know your market. ...
  2. Get an online presence. ...
  3. Leverage social media. ...
  4. Network. ...
  5. Use inbound marketing. ...
  6. Pet personal. ...
  7. Demonstrate value. ...
  8. Be consultative in your approach.
Aug 5, 2022

How do you attract customers again? ›

5 simple ways to keep your customers coming back
  1. Employ the right people. Unpleasant experiences with employees are one of the main reasons for customers leaving a business and not returning. ...
  2. Stay in touch. ...
  3. Show your appreciation. ...
  4. Make it easy for customers to contact you. ...
  5. Take responsibility.
Feb 22, 2022

What is the number 1 thing you must do in sales? ›

1: Understand what the buyer wants. Understanding the buyer is the foundation of effective selling, but it involves more than just knowing who the buyer is. Instead, it's about identifying the experience the buyer wants to have as they consider making a purchase in your market.

What are 4 general ways to increase sales? ›

What Are The '4 Methods to Increase Revenue'?
  • Increase the number of customers.
  • Increase the average transaction size.
  • Increase the frequency of transactions per customer.
  • Raise your prices.

What are the 4 sales strategies? ›

The four basic sales strategies salespeople use are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling. Different strategies can be used with in different types of relationships.

What are the 5 A's of sales? ›

Philip Kotler, the five stages (Awareness, Appeal, Ask, Act and Advocacy) allow marketing and sales professionals to create a map of the customer's needs and priorities during the different parts of their purchase process.

What are the 5 C's in selling? ›

In today's market environment, effective selling involves building trust through the use of five C's: conversation, curiosity, collaboration, customization and coaching.

What are the 3 basic selling techniques? ›

This modal can be closed by pressing the Escape key or activating the close button.
  • Product Selling. Product selling is exactly what it sounds like: selling the advantages or features of a specific product or service. ...
  • Solution Selling. Solution selling goes beyond simply selling products or services. ...
  • Insight Selling.
Mar 1, 2017

What is the four C's in marketing? ›

What are the 4 C's of Marketing? The 4 C's of Marketing are Customer, Cost, Convenience, and Communication. These 4 C's determine whether a company is likely to succeed or fail in the long run.

What is Rule 7 in marketing? ›

The marketing rule of 7's states that a potential customer must see a message at least 7 times before they'll be provoked to take an action.

What are the 4 M's in marketing? ›

And Place and Promotion are fuzzy concepts. Instead of the 4Ps, a marketing mix for the 21st century might include the 4Ms: merchandise, market, media and message.

What is the most powerful word in marketing? ›

Powerful marketing words that make a promise.
  • Guarantee.
  • Sale.
  • Unconditional.
  • Promise.
  • Risk-free.
  • Pledge.
May 13, 2018

What words make people want to buy something? ›

10 Powerfully Persuasive Words Your Customers Want to Hear
  • Free.
  • Exclusive.
  • Easy.
  • Limited.
  • Get.
  • Guaranteed.
  • You.
  • Because.
Aug 2, 2016

What are the power words to create urgency? ›

These words include options such as urgent, now, limited, hurry, only, temporary, rare, exclusive, act, instant, today and immediate.

What are the 4 stages of getting customers? ›

There are typically four stages of the customer journey: awareness, consideration, decision, and loyalty. Each stage has its own set of challenges and opportunities for marketers.

What are the 4 key factors in providing great customer service? ›

There are four key principles of good customer service: It's personalized, competent, convenient, and proactive. These factors have the biggest influence on the customer experience.

What is the 4 step customer driven marketing strategy? ›

Segmentation, targeting, differentiation, and positioning are four distinct steps that should be included in customer-driven marketing.


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